Baseline

Once in a while, I get to do something completely different for work. Last night was one of those occasions.

The ad agency recently worked with KeyBank and the Cavs to organize 'Cavs's Snuggie Night,' at the Q. During the first quarter, the entire sold out arena wore limited edition Cav's Snuggies, and ultimately ended up setting the Guinness World Record for most people wearing fleece blankets.

After months of preperation, last night was the pay off, and being part of the studio I got to go along and film the event in order to get footage out to local and national TV outlets, as well as capture footage for a documentary that details the entire process of the promotion. All in all, a very successful event.

Of course, being that we were given media passes to capture as much as possible, I also took the time to get some photos throughout the second half of the game from a vantage point that I'll likely never get to see again, the baseline.