30 November 2011
Impossible Project PX100 Orange Flash - At Dredgers Union
At work we are producing a little video piece for a local retail store called Dredgers Union. Dredgers considers themselves a "lifestyle store," that has men and women's apparel, home goods, kids and just about everything else in between. It's a great store located right in the hustle and bustle of the E. 4th Street neighborhood. Co-owners Danielle and Sean have done a great job in bringing a little retail back to the city and have done so in a way that feels like a big, national chain... and I don't doubt that someday it will be. If you happen to find yourself in the area, I definitely recommend checking out their beautiful store.
Now, these photos probably aren't what you'd expect from what I just described, and rightfully so. Being that we are producing a longer format piece with them I was fortunate enough to get to check out their offices/design space. Dredgers is highly focused on "Domestically Produced Values," and in that vein they have a domestically produced private label of apparel and home goods. The photos in this post were taken in that design space and focus on a few of the dress forms that were sitting out. Both were shot on a Polaroid SX-70 using Impossible Project's PX 100 Orange Flash... a film that I've given up trying to predict, but enjoy either way.
If you'd like a little more insight into Dredgers Union stay tuned to their website and blog over the coming weeks and you should find the final video piece we've put together for them.